Keyword Density Checker
Single words and phrases, ranked by how often they appear.
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Keyword density is how often a term appears as a percentage of total words. It is a description of your writing, not a target — search engines stopped rewarding a specific density long ago.
How to use Keyword Density Checker
- Paste your copy. The body text of the page, not the whole HTML.
- Choose words or phrases. Two- and three-word phrases usually say more about a page than single words.
- Read the ranking. Counts and percentages, highest first.
About checking keyword density
Keyword density is the number of times a term appears divided by the total word count. It was genuinely a ranking factor in the earliest era of search, when engines counted terms and little else, and the era ended a very long time ago — the practice it produced, keyword stuffing, was among the first things search engines learned to detect and penalise. Modern ranking systems work on meaning: they interpret synonyms, related concepts and the structure of a document, so a page can rank for terms it never uses verbatim and fail to rank for one it repeats thirty times. The consequence is that there is no target density, and any tool offering one — two percent is the figure usually quoted — is repeating advice that stopped being true before most current websites existed. What the measurement remains useful for is editing. Counting terms across a draft reliably surfaces repetition the writer cannot see, particularly after several rounds of revision where the same phrase has been reached for repeatedly. It also provides a quick check on subject: if the most frequent meaningful phrases are not what the page is supposed to be about, something has drifted. Phrase counts are considerably more informative than single words here. A page mentioning "insurance" and "travel" often is not necessarily about travel insurance, and only the two-word count distinguishes the two cases.
Frequently asked questions
What is a good keyword density?
Is keyword stuffing still penalised?
Why look at phrases rather than single words?
Should I remove common words?
What should I use this for?
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